How I bring ideas to life

With roots in full-stack development and decades of UX experience across Logistics, FinTech, Telecom, Finance, and Pharma, I know how to map a digital journey that delivers results. Here’s how I make that happen:

  • 1. Research

    I begin by understanding your world: your market, your users, your challenges. This phase includes: benchmarking, user interviews, market insights, and data analysis to ensure we’re grounded in reality.

  • 2. Explore the big picture

    I dive deep into stakeholder motivations and build a comprehensive map, using service blueprints and customer journeys, to frame every opportunity and pain point.

  • 3. Early-stage design

    I sketch ideas, on paper or digitally, to quickly test what resonates with users and refine the most promising concepts.

Hedon - UX Process Icon
  • 4. Build the prototype

    With a clear direction, I turn ideas into mock-ups and clickable prototypes, so you can experience the look and feel before it’s built.

  • 5. Gather feedback

    Early feedback is everything. I run usability tests and feedback sessions to refine the experience and ensure it clicks with your audience.

  • 6. Refine and grow

    The launch is just the start. I track performance and gather real-world insights, both qualitative and quantitative, to continuously improve and scale your solution.

My services

What I can do for you

Product vision and strategy

Together, we define your product’s mission, vision, and roadmap: creating a clear path from idea to impact

Rapid prototyping

Fast visualization through wireframes, interactive mock-ups, and polished UIs, designed to bring clarity and momentum.

Research & Operations

I monitor key performance areas, apply meaningful metrics, and deliver actionable insights to elevate your product.

Let's talk

How can I help you bring your best ideas to life?

Based in Madrid

Calle Cavanilles 5 PISO 05ºA.
28007, Madrid,
España

Reach me at

lucas@viafervida.com